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Why are there so many MTB transfers right now? 

An industry budget crunch and the end of an Olympic cycle mean a busy XC transfer season.

Ryan Simonovich
by Ryan Simonovich 20.12.2024 Photography by
Piper Albrecht
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Mountain bikers are playing a game of musical chairs that will result in new kits, different bikes, and fresh faces in the paddock for 2025. More accurately, the transfers that are hitting the headlines this month have been in the works all year long, but are just getting announced. But the scale of movement this year is greater than usual.

There are big moves at some of the largest squads in cross country racing. Tokyo Olympic Champion Jolanda Neff has left Trek Factory Racing after signing with the squad in 2019; World Champion and World Cup overall winner Kate Courtney has left Scott-SRAM (also signing with the Swiss outfit in 2019), and Cannondale Factory Racing have bid adieu to two other rainbow jersey holders in Mona Mitterwallner and Simon Andreassen. And then there’s Tom Pidcock.

There is athlete movement at nearly every team, and some – like the Santa Cruz-RockShox Pro Team – are folding entirely. What on earth is going on? 

Olympic-size transfer dynamics 

A common refrain is that cross-country contracts are tied to the four-year Olympic cycle. In some ways that’s true. KMC-Ridley, the team run by 1996 Olympic Champion Bart Brentjens, has been explicit in mentioning the 2028 Games in their signing announcements of Julian Schelb, Lia Schrievers and Tom Schellekens. 

“His main goal in mountain bike is competing at the Olympic Games in Los Angeles 2028,” the team said about Schellekens, who departed Visma-Lease a Bike in favor of the dirt. 

But endurance sport agent Patrick Lemieux said it was a coincidence that so many riders’ contracts were up this year. “It wasn’t like people are like ‘Hey, we’re gonna run all of these contracts through the Olympics,’” he told Escape Collective. “It just kind of happened to be that way, where it ended.”  

In a time of post-COVID bike industry turbulence, another factor is budgets. Lemieux said team managers likely would have known that cuts would come eventually, but the actuals aren’t hitting until this year since riders were still under contract in 2023 and 2024. 

Budget cuts may not be targeting mountain biking or cross-country specifically, Lemieux said. Rather, an overall marketing budget at a brand is slashed and that filters down to sponsored-athletes and team programs across disciplines. Triathlon, road, gravel, plus endurance and gravity mountain biking will all be pinched to greater and lesser extents.

It’s a game of distributing cash to various buckets and losing some to the decisions of the big bosses. 

There’s also the factor of what an athlete is worth and an athlete’s future potential. Neff was likely an expensive rider for Trek, but she hasn’t had the same results as she used to. Anton Cooper also left Trek, with the New Zealander holding numerous national and continental titles but less successful results on the World Cup recently. Many teams are shifting younger.

Trek gained Gunnar Holmgren, putting their rider tally at five rather than six like last year. The team is relatively young, with Riley Amos and Madigan Munroe (represented by Lemieux) both re-upping their contracts this year as they step into the elite field. 

“You could look at the Trek program and assess that they’re doing some long range forecasting here,” Lemieux said. “They’re betting on somebody like Madigan to perform by the time ‘28 rolls around.” 

Trek Factory Racing also let go of five gravity riders and announced they are putting their enduro team on hiatus, a sign that budgets may be tighter on the gravity side of things. 

Tom Pidcock is on the move as well, of course.

The major transfers 

So, who’s going where? There’s still a lot we don’t know, but here’s what we do: 

There will no doubt be a flurry on transfer announcements in the new year, as the puzzle pieces are put together at last. 

Ryan Simonovich is a cycling writer focused on the off-road side of the sport. Catch more of his MTB and gravel coverage on his Ryan MTB Substack site. 

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