Welcome to Escape Collective. Please select your language.
Please note that this is an automated translation and it will not be perfect. All articles have been written in English and if anything appears to not make sense, please double check in English.
At this point (January 17) not many teams or riders can say they have a victory to their name for the 2025 season. And, you may be quick to point out, that’s quite simply because the only racing to have taken place in 2025 has been the Australian National Championships.
Even with those qualifiers, Australian sprinter Sam Welsford is one of the few riders to have already lifted his hands aloft in 2025. The 28-year-old claimed his first victory of 2025 in the National Criterium Championships held in his hometown of Perth.
Welsford has been with the team since the start of 2024 and even in that short time the team has undergone some significant sponsorship changes. Back at the start of last season, the team operated under the name of Bora-Hansgrohe however, just ahead of the Tour de France, a new title sponsor in the shape of Red Bull joined.
With this addition to the team title sponsorship, a new livery was required not only for the kit but also for the bikes. Given that this change only came into effect midway through the season it is no surprise to see that the team’s bikes remain largely unchanged for 2025.
The blend of white and blue with the Red Bull crest sitting on either side of the head tube is a classy design that is understated in its branding.
Welsford, a three-time stage winner at last year’s Tour Down Under, will be hoping to open his WorldTour win account in the opening stages of this year’s event, which starts Tuesday the 21st. Given the size of the chainrings he has fitted, he is certainly confident that he can bring the power when the time comes.