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Chasing Pogačar: Midseason staff swaps highlight a more cutthroat WorldTour

Chasing Pogačar: Midseason staff swaps highlight a more cutthroat WorldTour

The highly unusual talent poaching is part of a significant trend as teams vie to get to or stay at the top of the sport. But there's not enough room for all of them.

Photo by Harry Talbot

Harry Talbot, Gruber Images, Cor Vos

In the last few weeks, pro road racing has seen an unusual amount of transfer activity – maybe even unprecedented, although it's not as if there are statistics on these things. That's because the transfer activity isn't riders, it's staff. And the moves highlight a significant trend in the sport: The WorldTour is getting dramatically more competitive, even cutthroat. What that means is equal parts exciting and concerning.

Here's a brief and probably incomplete list of notable musical chairs movements this season, starting with Red Bull-Bora-Hansgrohe luring Tim Heemskerk away from Visma-Lease a Bike in February. Heemskerk isn't a household name among bike racing fans, but the longtime Visma coach was tasked with overseeing that team's stage race cohort, meaning he was central to guys like Jonas Vingegaard, Primož Roglič, and the 10 Grand Tour titles the team won during Heemskerk's time there.

Heemskerk isn't the only recent Visma departure: This week, Grischa Niermann left his role as head of racing to join Lidl-Trek, where his new title is chief sporting officer. This happened just 18 months after Niermann's last promotion, to the head of racing role at Visma, where he replaced longtime team architect Merijn Zeeman.

Sweeping shake-up underway at Lidl-Trek as Niermann, Schlecks take over
Lidl’s takeover of Trek is no longer just a logo on a jersey.

Oh, and for the second time in four seasons, the team is looking for a new title sponsor, with Visma stepping back from its role to a lesser support level. Last time this happened, in 2023, the team explored a failed merger with Soudal and – despite having won all three Grand Tours that year – came within months or maybe weeks of closing down before Visma and bike brand PON stepped in with a late rescue.

Lidl-Trek has been the most active mover on the staff transfer front; in addition to Niermann, the team also added head of nutrition Martijn Redegeld, who worked in that capacity with Visma from 2019-2025 before a brief stint this year with football club Ajax Amsterdam. Elsewhere, Lidl-Trek stole Red Bull's performance director, Dan Lorang, again for the identical role. The biggest move will see the team's founding general manager, Luca Guercilena, depart sometime around the Tour de France as Andy Schleck, his former rider hired back in December as deputy GM, becomes team CEO.

Not to be outdone, over at Netcompany-Ineos, Dave Brailsford is fully back in his old role, which means CEO John Allert is out, ending a tenure few shall remember fondly. And the team picked up Danish IT firm Netcompany as a title sponsor as billionaire owner Jim Ratcliffe wants some help with the maintenance and upkeep costs of one of his expensive toys.

Dave Brailsford considers a question during a press conference for Ineos.
After a long sojourn in the world of football, Dave Brailsford is back in the comfortable confines of bike racing.

Specifics aside, there are a few observations to note about all this. First: Aside from Andy Schleck coming to Lidl-Trek last December, all of these moves (including his elevation this week) are mid-season changes, something that used to be all but unheard-of for staff. 

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