Escape Collective is built on a membership-first business model and must always remain that way. This means a few things to us.
First, your membership dollars/euros/pounds/pesos must remain the single most important revenue stream for the business. This gives us the ability to say ‘no thanks’ to any commercial partnership. The ability to say ‘no’ is the source of our independence. It is hugely important to us.
Second, we must think and act for the benefit of our members first, always.
Yet this is media, a business notorious mostly for making its creators poorer. In this difficult landscape, we would be foolish to rely on a single revenue stream, and, crucially, doing so would not properly serve our members, thus breaking rule two above. If we want to produce more content in more areas, which we do, and if we want to ensure the ongoing survival of this project, which we’re quite attached to now, then we need to diversify.
We will move carefully and start small. The goal is simple: Use ad revenue to improve our editorial product more quickly and expansively than we could with member revenue alone.
Yes, that means ads
We are currently considering, quite carefully, a few different types of ads to roll out in late 2023 and early 2024. This timeline is actually slightly delayed; our original roadmap included some ads at launch. But given our small team and limited ad sales expertise, we felt it was best to launch ad-free.
Ads in 2024 are likely to be found in podcasts (in the free feeds), newsletters, and our fantasy game. We believe that these particular locations for ads are highly effective while having a minimal negative impact on our audience and members.
We’re going to start small and be very careful.
Our advertising policy
There are two fundamental considerations with advertising. The first is user experience – we all know bad ads can be annoying. The second is editorial independence. We have a series of policies in place to protect both your eyeballs and our editors’ ability to operate without undue influence.
Protecting Your Eyeballs:
- No user experience horrors (pop-ups, flashy banners, autoplay videos).
- Advertisements will be placed in designated areas on our platforms, clearly separated from main content.
Editorial:
- We reserve the right to reject or remove any advertising that we deem inappropriate, misleading, or incompatible with our brand.
- Advertisers have no input into our editorial decisions, outcomes, and production. Editorial content is never shared prior to publishing.
Transparency:
- All advertisements will be clearly labelled as such to distinguish them from our editorial content.
- If content is commercially funded, it will be labelled as such. The purpose of commercially funded content is to bring you something of value that we could not do without the partnership.
What’s in the ads:
- Ads must adhere to our content guidelines and can not contain offensive, discriminatory, or misleading content.
- We will not accept ads for products or services that are illegal or harmful.
- We will not accept ads for products that we think stink up the place.
User Privacy and Ad Blocking:
- We prioritize the privacy and data security of our members and visitors. We will not share user data with advertisers without explicit consent.
- We respect our users’ choice to use ad-blockers. However, we encourage users to support our mission by allowing non-intrusive ads to appear.
Ad Revenue Allocation:
- Revenues generated from ads will be reinvested in our content, used to pay staff and contributors, and used to enhance our services for members.
Member Feedback:
- We encourage our members to provide feedback on our advertising practices and content. Your input helps us improve our policies.
Review and Revision:
- We will periodically review and update this advertising policy to reflect changes in our practices and industry standards. We commit to reviewing this policy at least annually.