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Industry Insider: How Chinese e-bikes keep beating global tariffs

Industry Insider: How Chinese e-bikes keep beating global tariffs

Despite rising trade barriers in the US and Europe, Chinese e-bike brands keep winning. Here’s how they game the system – and why reshoring efforts are still years behind.

In her second article for Escape, industry insider Jayu Yang looks at the methods Chinese e-bike brands use to avoid being crippled by increasingly strong trade barriers.

These tariffs and trade policies are currently reshaping the global bike industry. But as Jayu writes, Chinese e-bike makers are still out in front – adapting, rerouting, and winning the tariff game.

Even as countries tighten trade barriers, China-made e-bikes keep flooding into the United States and the European Union. On the surface, this seems impossible. China faces some of the steepest anti-dumping duties in Europe and additional tariffs in the US, many of them imposed just in the last few years. Yet Chinese e-bike brands aren’t just surviving, they’re dominating.

According to Bicycle Retailer and Bike Europe, China’s e-bike exports haven’t slowed. They’ve surged, outpacing countries with lower tariffs. Industry insiders have one obvious question: How are they doing it?

It starts with a deep understanding of trade law, and a willingness to work around it. Sometimes legally, sometimes creatively, and sometimes by stepping right over the line. Here's how.

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