Netflix has dropped the trailer for the third and final season of its Tour de France Unchained series.
Alpecin-Deceuninck are swearing again, UAE Team Emirates are flaunting their wealth, as is a Red-Bull-clad, incredibly chipper Primož Roglič. Meanwhile, Tadej Pogačar looks like he'll be painted as the villain once more.
Here comes Unchained. July 2nd. pic.twitter.com/JZQFSoJnzN
— Escape Collective (@EscapeCycling) June 4, 2025
As my colleague Cosmo Catalano pointed out to me, in the narrow universe of the Netflix Unchained series, Jonas Vingegaard is currently 2-0 up on Tadej Pogačar in Tour de France titles. The streaming giant's cameras hadn't been switched on in 2020 and 2021, and for casuals who only follow sports via fly-on-the-wall documentaries, they are yet to witness the Slovenian stomping all over last year's race.
The irony from the first sentence uttered in the above trailer that "money's the name of the game" in cycling these days, while aerial shots take in the opulence of the UAE, which funds Pogačar's richest team in the peloton, is that there wasn't enough cash to go around to keep Unchained going for longer these an experimental three years.
French newspaper Le Parisien cites Netflix's disappointment with French viewing numbers (the series was intended to drive subscription numbers in the country), while the ratings of the second season internationally were merely deemed average. In other words, time to pull the plug and redirect resources to any number of potential, currently simmering hits lurking in the production pipeline.
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