Rouvy acquires Bkool to expand European reach
Czech indoor cycling app Rouvy has acquired Spanish rival Bkool, looking to strengthen its position in the "reality" indoor training market. The deal follows Rouvy's acquisition of the Australian-based app FulGaz earlier this year.
Rouvy, which now claims around 250,000 subscribers across its platforms, said the acquisition would help expand its presence in Spain, France and Denmark, markets where Bkool has a strong user base.
The company confirmed that Bkool will, for now, continue to operate as a standalone platform and adhere to its own pricing and subscription structure, as the Rouvy looks to "shape a longer-term roadmap" for its growing number of apps.
