Sonder Bikes owner enters administration
Alpkit, the British outdoor brand and owner of Sonder bikes, has entered administration after "incredible challenges over the last three years." In a shareholder letter sent on Monday evening, seen by Escape, Alpkit CEO and co-founder David Hanney said that the company is finalising a sale to a new owner and investment partner that it says would preserve jobs, keep stores open and fulfil customer orders.
The Nottingham-headquartered company reported a £1.46m loss in 2024, following a £1.12m loss in 2023. Its earlier expansion was funded by two Crowdcube rounds that raised £1.5m in 2020 and £2.25m in 2022. Alpkit currently operates 10 UK stores.
