Riding is Life
Join Today
Lights

Comments

ALE Editors Picks Rapha Red Bull-Bora-Hansgrohe Specialized Tech Tech features Visma-Lease a Bike #wordpress #wordpress-post-id-135711 #post-format-standard
Suiting up: Inside the scramble to secure WorldTour kit deals
ALE

Suiting up: Inside the scramble to secure WorldTour kit deals

Massive costs and the rise of new marketing opportunities are changing the landscape of kit sponsorship, with consequences for even top teams.

Ronan Mc Laughlin
by Ronan Mc Laughlin Sep 11, 2024 More from Ronan Mc Laughlin+ EscapeCollective Paywall Badge

Did we do a good job with this story?

Want some more?

Wheeling and dealing: The power of personal brands in women’s pro cycling

Wheeling and dealing: The power of personal brands in women’s pro cycling

Riders like Demi Vollering aren't just having an impact by winning races: they're changing the sport from off the bike as well.
Do wider tyres make a Pogačar Roubaix win more likely?

EscapeCollective Paywall Badge Do wider tyres make a Pogačar Roubaix win more likely?

More capable bikes could open up cycling's most punishing race to a wider range of potential winners.
Cannondale's SuperX is reborn as a gravel race bike

Cannondale's SuperX is reborn as a gravel race bike

The SuperX returns: A quick look at Cannondale’s newest bike.
Performance vs. sustainability: the PFAS dilemma

EscapeCollective Paywall Badge Performance vs. sustainability: the PFAS dilemma

As bans on toxic “forever chemicals” take effect, brands admit the cycling industry has a long road ahead to clean up.