A big motorised box of La vache qui rit cheese glides down a road past a herd of cows, all of whom ignore it.

The Tour de France caravan just got a whole lot cheesier

A man on a Tourtel publicity float hands a can of drink to a roadside fan.

The Tour’s non-alcoholic beer sponsor is now the Olympics’ non-alcoholic beer sponsor

A Jumbo-sized budget hole?

At last, the Tour de France has a sponsor to froth about