Unno formally enters North American market
Mountain bike brand Unno announced today that it is formally making its bikes available in North America. The boutique Spanish brand has long been a darling of the sport for its innovative designs and engineering. But outside of a few sporadic dealer arrangements over the years, it's never had a presence in North America.
What form that takes, exactly, isn't quite clear but appears to involve a formal US office with dealer and warranty support. The press release was heavy on vibes and light on specifics, with Unno only saying it's "officially strengthening its presence in the US market." The brand warned not to expect a big rollout, saying if you expect "hundreds of dealers or warehouses full of bikes, you're looking at the wrong brand."
Cary Tatro will head the new office. The first bike available will be the 110 mm travel Horn, in limited numbers. Timing, models and pricing were not immediately available.
