Industry veteran John Siegrist, his son David Siegrist, and colleague Brad Swaim announced today that they have acquired the Gunnar and Waterford bicycle brands. The group currently operates Sanitas Cycles in Durango, CO, under the parent company Abra-Cadabra Fabrication, which will also now include Gunnar and Waterford.
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The bike industry has had a rough go of it recently, particularly for brands based in the United States. With lingering pandemic-era supply chain issues and economic uncertainties stemming from fluctuating federal fiscal policies, it's no surprise that businesses continue to shrink and shutter altogether. Yet, bright spots are shining through, offering glimmers of optimism.
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