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by Escape Collective Mar 13, 2023 More from Escape Collective+ EscapeCollective Paywall Badge

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Wheeling and dealing: The power of personal brands in women’s pro cycling

Wheeling and dealing: The power of personal brands in women’s pro cycling

Riders like Demi Vollering aren't just having an impact by winning races: they're changing the sport from off the bike as well.
Do wider tyres make a Pogačar Roubaix win more likely?

EscapeCollective Paywall Badge Do wider tyres make a Pogačar Roubaix win more likely?

More capable bikes could open up cycling's most punishing race to a wider range of potential winners.
Cannondale's SuperX is reborn as a gravel race bike

Cannondale's SuperX is reborn as a gravel race bike

The SuperX returns: A quick look at Cannondale’s newest bike.
Performance vs. sustainability: the PFAS dilemma

EscapeCollective Paywall Badge Performance vs. sustainability: the PFAS dilemma

As bans on toxic “forever chemicals” take effect, brands admit the cycling industry has a long road ahead to clean up.