Endura to relocate from Scotland and cut staff
Endura is relocating from its Scottish base and reducing staff, according to several posts by current employees. The brand's parent company, Pentland Brands, said the move will streamline marketing, product and finance operations and concentrate roles into a new London hub. In a statement, it also said the shift is meant to "deliver innovative products to market faster" and expand marketing in key international markets.
The move follows two consecutive years of financial difficulties for Endura: it reported a £14m loss between January 2023 and February 2024, and a further £4.7m loss in the following year. Sales fell from £40.8m (2023) to £28.5m (2024), with a steep profit decrease from £18.8m to £3.7m over the same period. Pentland said Endura remains 'performing well' and is expected to return to growth.
Founded in 1993 by Jim McFarlane in Livingston, Endura has built its reputation on Scottish-designed kit tested in the harsh and wet conditions, and through the years has produced a wide variety of apparel from club and commuter kit to custom race kit for elite road and MTB teams. Pentland Group acquired Endura in 2018.
