Factor will become a co-title sponsor for Modern Adventure
Already riding on Factor bikes, Modern Adventure is set to bolster its relationship with the brand even further as Factor will come aboard as a co-title sponsor of the American ProTeam. The change will see the squad riding under the new name of "Modern Adventure Factor Racing."
"The increased investment marks a new phase in the relationship between Factor and Modern Adventure," the team and brand said in a statement. "What began as a founding technical partnership in the team’s first year of racing will become a deeper commitment to team building, supporting recruitment, rider development, performance infrastructure, and closer collaboration between Factor’s engineers, athletes, and performance staff."
