They say there’s nothing new under the sun. Perhaps the better saying in the pro cycling world is: there’s nothing new that doesn’t get copied.
Last year Astana rocked up to the Paris-Nice team time trial with each of its riders in a different colour of overshoes and race mitts. One rider in pink, another in yellow, one in Astana’s normal turquoise, another in green. Canyon-SRAM has done similar in the past, with different colours on the disc wheels of each of its riders.
It wasn’t that the team wanted extra attention or matched the rider’s accessories to each other’s favourite colour. No, the colours have a strategic importance as a small but key visual cue brought in by Alex Dowsett to help the riders in the frenetic, blurred-eyed effort of a team time trial.
Did we do a good job with this story?
