Woom reports 41% revenue increase
Woom, the Austrian kids bike brand, has said its revenue for the first half of 2025 was its best yet, rising 41% to €90.1 million (about US$106 million) compared to the previous year. This marks the the strongest six months the business has had in its 12 years operating, and its sales have now passed two million bikes.
The growth has come from both new products and broader reach – including new balance and pedal bikes, as well as expansion beyond its home European market into the UK, as well as stronger foothold in the US.
"Our results in the first half of 2025 exceeded our expectations," CEO Bernd Hake said, and added that Woom will introduce a new product for the very youngest riders in October.
