At the end of the week, 154 women will line up in Vannes for the fourth edition of the Tour de France Femmes avec Zwift. For four years, Zwift has been tethered to the race in name and backing. On Monday, the virtual cycling company released their Women's Cycling Report that provides insight into the week-long race's impact on women's cycling from its point of view.
One of the interesting numbers reported by Zwift since the reformation of a women's Tour de France is the increase in women riding on the platform. According to Zwift, 23% of new subscribers are women, up from 18% in 2022.
Georgie Howe
In the report, they surveyed 5,030 people from the USA, UK, France and Germany to gauge how the race has impacted their view of the women's side of the sport. Questions included whether or not people would be willing to encourage others to watch women's cycling after watching the Tour de France Femmes, if they felt inspired by watching the women's race, and if they believed women's cycling was a viable career path in sport.
Did we do a good job with this story?
