Ineos and Adidas announce 'multi-year partnership'
On the heels of the news that Nike will provide leisurewear for Visma-Lease a Bike, the Ineos Grenadiers and Adidas have announced their own "multi-year partnership." The German brand is now the "off-bike clothing and footwear partner" of the British WorldTour outfit.
The deal will see Ineos riders and staff decked out in Adidas clothes when not in their racing kit, and "a full Ineos Grenadiers off-bike range will be introduced" in 2026.