Kelsey Media buys BikeRadar, Cycling Plus and MBUK
Kelsey Media, a UK publisher with over 60 titles, including Triathlon Plus, has acquired the cycling portfolio of Our Media, the Bristol-based publisher. The deal covers BikeRadar, and print titles Cycling Plus and MBUK, along with the associated newsletters, communities and content archives.
Commenting on the deal, Steve Kendall, Kelsey Media's CEO said: "This acquisition represents an exciting milestone for our business and demonstrates our confidence in the long-term strength of the cycling market. These brands have built trusted relationships with passionate audiences over many years.
"Cycling continues to attract highly engaged communities, and we are committed to delivering exceptional content and experiences that inform, inspire, and connect riders. We will look to invest in audience engagement, digital innovation, events, memberships, and new commercial opportunities."
Our Media's chief executive Andy Marshall said the decision to sell the assets followed a review earlier this year, which concluded that the titles would be better served under new ownership.
The sale is the latest in a run of ownership changes for these titles. Future Publishing sold the group – then BikeRadar, Cycling Plus, MBUK and Procycling – to Immediate Media in 2014. The Bristol-based specialist titles, including the cycling portfolio, were split into their own business unit in 2021 and rebranded as Our Media the following year.
