The Service Course, a once-prominent cycling hub in Girona, Spain, founded by former professional cyclist Christian Meier and his wife Amber, will close its doors by the end of the month, marking the end of an era for the brand that helped put the Catalan town on the map as a premier cycling destination. The news was confirmed in an Instagram post, marking the end of the flagship location that started it all.
Speaking to Escape Collective, Richard Cunningham, the former CFO of The Service Course, said that the closure was largely a financial decision, citing broader struggles in the cycling retail market.
“The cycling retail market has been pretty tough over the last year or two,” he said. “We took on a new premises in the anticipation of growth that hasn’t materialised. Staffing has also been a challenge. Staff tend to be quite young and transient, coming to Girona for a few years before moving on. It’s hard to maintain continuity.”
The Service Course Mexico – which is a different company owned by a different group of shareholders and operates as TSC under a license – will continue operations. But the global brand that the Meiers started and which saw both rapid growth and decline, will be history when the Girona shop closes on 31 March 2025.
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