Eurobike names new management amid ongoing show reset
Eurobike organiser Fairnamic has announced new leadership from 1 January 2026, appointing Messe Frankfurt's Philipp Ferger as managing director alongside Messe Friedrichshafen's Stefan Mittag. Ferger and Mittag succeed long-time Eurobike chief Stefan Reisinger. Fairnamic said it also plans to add an "authorised representative" and a show director, with appointments for those positions to follow.
The change comes as Eurobike continues to reshape the show after industry pushback over the trade show's current trajectory and format. Fairnamic has already shelved the standalone Mobifuture spin-off for 2026, set up a trade show advisory board, and launched a public call for industry contributions to shape the future of the show. The new management is said to be preparing adjustments for the 2026 show and, more substantially, from 2027, in consultation with brands and German trade bodies – of which two have pulled out of the 2026 show, which is scheduled to run in Frankfurt on 24-27 June 2026.
