Shimano confirms no attendance at Eurobike 2026
Shimano has confirmed that it's not attending one of the industry's largest trade shows, Eurobike, this year. In a statement, the Japanese component giant said the decision follows a pivot to consumer- and customer-facing events, where it can have "personalised conversations and hands-on interactions."
Suvi Loponen
Shimano has for years been a key participant at the trade fair held in Frankfurt, Germany, occupying a major share of the floorspace at the show halls.
Eurobike's future has been unclear for months, after two major German trade associations withdrew from the show in October 2025, and Bosch eBike Systems said it would skip 2026. Since then, the show organiser Fairnamic has signalled a reset under new CEO Philipp Ferger, promising a tighter hall plan that separates OEM and everyday-mobility suppliers from consumer-facing brands, as well as a refreshed concept from 2027 onward.
